UAE Social Media

Pages
Pages 51
table
Tables 4
Chart
Charts 35
Price $550

With the rising internet penetration and youth population in United Arab Emirates (UAE), the usage of social media has increased in the past. The use .....

Summary

With the rising internet penetration and youth population in United Arab Emirates (UAE), the usage of social media has increased in the past. The use of social media sites Facebook, Twitter, LinkedIn and Whatsapp has grown from communication and networking to business development.  Various reports indicate that Facebook is being used extensively in UAE followed by LinkedIn and Twitter. Social media’s use by individuals in UAE for networking, usage of government services, to interact with the business and service providers has increased over the years. Businesses and various marketing agencies are trying to leverage social media for promotion and brand building purposes. Social media has become the new channel of communication for businesses with their clients and citizens with the government and vice versa in UAE.
 
The report analyses the statistics on the usage of social media and user demographics of various social media websites in UAE and provides a comparison with the other countries in the GCC region. The growth drivers that influence the increasing usage of social media in UAE are described. The impact of social media on people of UAE, businesses, marketing agencies and government services in UAE are analysed. The growth in Information and communication technology infrastructure and increased ICT spending in UAE, the government initiatives like Dubai’s internet city and Media city and its impact on social media are discussed. The report analyses penetration of smart phones and its impact on usage of social media in UAE.  

TOC

  1.  Executive Summary
  2.  Social Media - Overview
    • Usage of Social Media
  3. Internet usage in UAE
  4. Current State of Social Media in UAE
    • Usage of Social Media
    • User Demographics
  5. Impact of Social Media on UAE government
    • Social Media usage by GCC Governments
  6. Social Media Impact on Business in GCC
    • Metrics for Social Media Analytics
    • Path for Future Assessment
  7. Impact of Social Media on UAE Society
  8. Growth Drivers
    • Huge youth population
    • Growth in Information and Communication technologies (ICT)
    • Increase in Smartphone Usage
    • Use of Social Media in Education
    • Growth in e-Commerce
  9. Challenges
    • Lack of Arabic content
    • Regulation of content in social Media
    • Data Security Issues
    • RoI assessment
  10. Outlook
  11. SWOT Analysis
  12. Appendix

Tables & Charts

Tables
2.1: Social media sites and their utilities
3.1: GCC countries ICT spending forecast (2013-15)
4.1: Reasons for Female Emiratis prefer Twitter to Facebook
5.1: UNDESA e-government ranking, 2014

Charts
2.1: Number of users (millions) for selected social media sites as of March 2015 – Worldwide 
2.2: Usage of social media
3.1: Internet Penetration among GCC countries, June 2014
3.2: CAGR in Mobile data usage – Region wise
3.3: Regression analysis of GDP and ICT spending in UAE
4.1: No of Facebook users in UAE (in millions) from June’2010 to Oct’2014
4.2: Facebook penetration (as a % of population) among GCC countries
4.3: Facebook users in UAE cities (as a % of population)
4.4: No of LinkedIn users in UAE (in millions) from February2012 to October 2014
4.5: LinkedIn penetration (as a % of population) among GCC countries
4.6: Twitter penetration (as a % of population) among GCC countries
4.7: Age distribution of Facebook users (in millions) in UAE, May 2015
4.8: Gender Distribution of Facebook users in UAE, 2015
4.9: Reasons for low social media usage by women in UAE
4.10: Language distribution of Facebook users in UAE
4.11: LinkedIn Users in UAE – Gender wise, 2014
4.12: Twitter Users in UAE – Gender wise, 2014
5.1: Ways of accessing government services in Internet
5.2: Usage trend of social media for Public services in UAE
6.1: Top 5 Industries by Sum of Facebook followers (Millions) in UAE, 2014
6.2: Top 5 Facebook brands by Number of followers  (Millions) in UAE
8.1: Age distribution of UAE population, 2015
8.2: Age distribution of Facebook users in UAE, May 2015
8.3: Internet bandwidth (kb/s) per Internet user in UAE, 2011-13
8.4: Smart phone penetration UAE (in %), 2014
12.1: Use of social media marketing
12.2: Importance of Social Media for business
12.3: Years using social media marketing
12.4: Ability to measure social media activities
12.5: Analyzing social media activities
12.6: Benefits of social media marketing
12.7: Usage of social media in Arab countries
12.8: Mode of usage of social media
12.9: Time preference when using social media
12.10: Average length of session when using social media

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