GCC Media

Pages
Pages 68
table
Tables 7
Chart
Charts 47
Price $600

The GCC media industry has shown promising signs of recovery, since the latter half of 2010, as companies have increased their media budget post the h.....

Summary

The GCC media industry has shown promising signs of recovery, since the latter half of 2010, as companies have increased their media budget post the hiatus. The industry is witnessing major changes as technological advancements, younger demographics, and changing consumer preferences are transforming the outlook for the sector. Across-the-board move towards digital media and increasing penetration of social media websites are expected to shape the sector in the coming years.

In this report, we analyze the GCC media industry: print, television, digital and social media - their present trends and their future outlook. We list the demand drivers for the industry and the challenges faced by the market.

TOC

  1. Executive Summary
  2. Overview
  3. Media penetration
  4. Print
    • Newspapers
    • Magazines
  5. Television
  6. Digital and Social Media
  7. Demand Drivers
    • Improving literacy rates
    • Favorable demographic pattern
    • Higher per capita income
    • Revolution in the mobile phone market
    • Advancement in technology
  8. 8. Trends and Challenges in the GCC media industry
    • Digital vs. Print media
    • Economic crisis vs. Ad spending
    • Social media vs. Political upheaval
  9. Conclusions
  10. Appendix 1: Audited magazine circulation data for the UAE

Tables & Charts

Tables:
4.1 Freedom status of the GCC countries, 2012
4.2 BPA audited magazine circulation data, Kuwait, Dec 2011
4.3 BPA audited magazine circulation data for top 15 magazines in the UAE, Dec 2011
4.4 BPA audited magazine circulation data, Bahrain, Dec 2011
5.1 FTTH Subscribers’ Growth YoY, 2011
7.1 Number of mobile telephone subscription in the GCC
8.1 US Ad Spending Down 9% in 2009

Charts:
2.1 Ad-spend in GCC by region, (US$ mn), 2007-2012
2.2 Advertising revenues growth in GCC
2.3 Global media share of ad spending (2011-2013)
2.4 Breakdown of Ad-spend by segments in GCC, 2012
2.5 Global media growth 2012-2013
3.1 Internet penetration in GCC countries (Jun-2012)
3.2 TV penetration by broadcast type in GCC countries, 2011
3.3 Mobile phone penetration in GCC countries, 2011
3.4 Fixed (Wired) broadband penetration (2011)
3.5 Social media sites penetration
4.1 Global Newspaper circulation growth in 2011
4.2 Newspaper circulation in GCC countries (in mn)
4.3 Freedom of Press by country in 2012
4.4 Number of newspaper titles vis-à-vis population (2011)
4.5 Number of newspaper titles in Kuwait
4.6 Newspaper circulation in Kuwait (in ‘000), 2011
4.7 Market share of top 10 newspapers in Kuwait, 2011
4.8 Newspaper circulation in KSA (in ‘000), 2011
4.9 Market share of top 10 newspapers in KSA, 2011
4.10 “News”- Content of interest as % of internet reach
4.11 Newspaper circulation in UAE (in ‘000), 2011
4.12 Market share of top 10 newspapers in UAE, 2011
4.13 Newspaper circulation in Oman(in ‘000), 2011
4.14 Market share of top 10 newspapers in Oman, 2011
4.15 Newspaper circulation in Qatar (in ‘000), 2011
4.16 Market share of top 5 newspapers in Qatar, 2011
4.17 Newspaper circulation in Bahrain (in ‘000), 2011
4.18 Market share of top 5 newspapers in Bahrain, 2011
4.19 SWOT Analysis – Print Media
5.1 Number of FTA channels in the Arab World
5.2 Highest share of FTA broadcasting in the Arab World, 2011-12
5.3 Pay TV subscriber base in MENA
5.4 Ranking based on FTTH deployment globally, 2012
6.1 Facebook user growth in GCC countries
6.2 Share of GCC social media users who felt digital networks empowered them to influence change in their community
6.3 Facebook penetration in the Arab world
6.4 Youth population dominate the Facebook usage
6.5 LinkedIn penetration in the Arab nations (as of Jun-12)
6.6 Twitter penetration in the Arab nations (as of Jun-12)
6.7 Global digital ad spending (USD billion) and share (%) of overall ad spending
7.1 Literacy rate in GCC countries
7.2 Population Growth in GCC (Million)
7.3 Population Breakdown in the GCC by Age-group, 2009
7.4 Population Breakdown in the GCC by Age-group, 2020
7.5 GCC per capita income levels (in USD), 2012
8.1 Factors influencing shift from traditional to digital media
8.2 Effect of economic crisis on US ad spending by sector: 2008 vs. 2007

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